
I design custom websites for companies that don't accept generic solutions. Strategy first, Craft-driven execution. Built to scale, enhanced by AI where it actually matters.
Enhanced by AI

I design custom websites for companies that don't accept generic solutions. Strategy first, Craft-driven execution. Built to scale, enhanced by AI where it actually matters.
Enhanced by AI
I’m a digital designer focused on communication. I design visual systems that scale, but never at the cost of intention. My work balances structure and expression, aiming to create digital experiences that are both effective and memorable. Every decision is made to support the message, not just the layout.
Outside of work, I train table tennis and study Mandarin. Both demand consistency, patience and long-term focus, which naturally reflects in how I design. I’m interested in modern design culture, from Swiss foundations to contemporary references.
About

Experiences
Education
I’m a digital designer focused on communication. I design visual systems that scale, but never at the cost of intention. My work balances structure and expression, aiming to create digital experiences that are both effective and memorable. Every decision is made to support the message, not just the layout.
Outside of work, I train table tennis and study Mandarin. Both demand consistency, patience and long-term focus, which naturally reflects in how I design. I’m interested in modern design culture, from Swiss foundations to contemporary references.
About

Experiences
Education
Services
Digital design
1
Custom Websites
2
Branding
3
Interaction design
4
Visual Storytelling
AI Workflow
5
Discovery
6
Art Direction
7
Visual system
8
Copywriting
No Code
9
Website building
10
Vibecoding
11
Prototyping
Creative design
12
Pitch deck
13
Email marketing
Product design
14
Mobile & web apps
15
Design system
Services
Digital design
1
Custom Websites
2
Branding
3
Interaction design
4
Visual Storytelling
AI Workflow
5
Discovery
6
Art Direction
7
Visual system
8
Copywriting
No Code
9
Website building
10
Vibecoding
11
Prototyping
Creative design
12
Pitch deck
13
Email marketing
Product design
14
Mobile & web apps
15
Design system
Manifesto
Design, for me, is a way of communicating with intention. It’s where structure, form and context come together to express an idea with precision and character. I work by translating concepts into systems, shaping how a brand speaks, moves and presents itself over time. These systems are flexible enough to scale, while staying consistent and recognizable. The goal is to create work that feels cohesive, distinctive and memorable. AI supports research, exploration and speed, while concept, tone and judgment remain human.
Manifesto
Design, for me, is a way of communicating with intention. It’s where structure, form and context come together to express an idea with precision and character. I work by translating concepts into systems, shaping how a brand speaks, moves and presents itself over time. These systems are flexible enough to scale, while staying consistent and recognizable. The goal is to create work that feels cohesive, distinctive and memorable. AI supports research, exploration and speed, while concept, tone and judgment remain human.
Let's talk
This form is the starting point for new projects and conversations. If you're looking for a considered approach to design, we can begin by talking through context, ideas and expectations.